Recently, a mid-sized domestic dealership near Liberty, MO, was struggling with a revolving door of sales talent. Despite a heavy advertising spend that flooded the CRM with leads, their sales team was not closing at a profitable rate. The General Manager noticed that while lot ups were being handled, the internet leads—the lifeblood of modern Kansas City, MO sales—were being ignored or handled poorly.

Solo Performance LLC stepped in with an intensive on-site program. We didn’t just stand in a classroom; we stood in the box with the desk managers. We implemented our core sales training for auto dealerships, focusing on the digital-to-showroom transition.

The Result: Within 90 days, the store saw a 22% increase in total unit volume and a staggering $450 increase in average front-end gross per unit. By empowering the staff with the best automotive sales techniques for beginners, we reduced turnover and created a culture where the staff was proud to work.