Unlock Your Dealership’s Potential with Solo ProStart™ Automotive Sales Training System
At Solo Performance LLC, we understand that a strong sales team is the backbone of any successful dealership. That’s why we’ve developed the Solo ProStart™ Automotive Sales Training System—a comprehensive, results-driven program designed to elevate your team’s performance.
Built on real-world dealership experience, this system provides structured training modules that streamline the learning process and ensure that your team masters every step of the sales journey—from the initial greeting to closing the deal. With Solo ProStart™, your sales process becomes predictable, your closing ratios improve, and turnover rates decrease.
Why Most Dealerships Are Bleeding Profit Through Poor Training
Here’s what’s really happening on your sales floor: over 70% of automotive sales teams can’t articulate their dealership’s process from start to finish. Training happens when managers have a spare moment (which is almost never), onboarding is rushed or nonexistent, and new hires learn by watching whoever happens to be available—good habits and bad. Your managers burn hours every week repeating the same basic lessons because there’s no system to scale their knowledge.
The financial impact is devastating. Your closing ratios stay flat while competitors pull ahead. Front-end gross remains average because your team lacks negotiation confidence. Your best recruits quit within 60 days because they feel lost and unsupported. Meanwhile, dealerships with structured training systems are dominating your market, closing more deals, earning higher gross, and keeping their top performers for years. Solo Performance LLC eliminates this gap by giving you the complete framework to train like the industry’s best—starting today.
Core Skills for Automotive Sales Professionals
Your Success is Our Mission—We Stand Behind Every Module
Solo ProStart™ comes with a complete satisfaction guarantee because we’ve seen the results in dealerships nationwide. Implement our 16-module system consistently for 90 days, and if you don’t see measurable performance improvements, we’ll personally work with you until you do. This isn’t a “set it and forget it” training manual—it’s a comprehensive partnership built on your dealership’s long-term success.
The numbers don’t lie: dealerships using Solo ProStart™ report 35% higher closing ratios, 72% reduction in turnover, $380 more per deal in front-end gross, and dramatically improved CSI scores. These results come from stores just like yours who decided to stop leaving training to chance and start building a professional development system that creates lasting competitive advantage. When you invest in Solo ProStart™, you’re not buying content—you’re implementing a proven framework that transforms how your dealership trains, retains, and wins.
PROGRAM DETAILS
covering every critical stage from professional meet-and-greet through delivery and customer follow-up
with detailed trainer notes, session timing, preparation checklists, and facilitation tips for each module
designed to practice real dealership situations in a safe, supportive training environment
including quizzes, reflection sheets, and knowledge checks to ensure comprehension and retention
that transforms your managers and top performers into confident, credible instructors
allowing you to train your entire team as often as needed with no restrictions
to launch the program correctly and set your team up for immediate success
ensuring your team maximizes every lead, opportunity, and follow-up in your customer database
teaching effective digital outreach techniques for today's connected automotive customer
so your entire team confidently presents and explains all financing options to increase deal penetration
Program Benefits
that operates consistently without requiring constant management intervention or supervision
within 90 days by providing structure, confidence, and professional development opportunities
within 60 days when your team masters and executes the complete Solo ProStart™ process
by teaching effective value presentation and confident negotiation techniques
getting rookies to their first sale weeks earlier through structured, systematic onboarding
converting your best salespeople into effective trainers and future management candidates
through professional communication, thorough product presentations, and exceptional delivery experiences
by teaching proper customer lifecycle management and relationship building
that continues delivering results even when team members change or personnel turnover occurs
when your people feel supported, properly trained, and genuinely set up to succeed
FAQs About Solo ProStart™ Automotive Sales Training System
If you’re considering Solo ProStart™ for your dealership, you might have some questions. Here are the answers to the most common queries to help you make an informed decision.
Q: How quickly can we start seeing results with Solo ProStart™?
A: Most dealerships notice performance improvements within the first 30 days, with significant measurable gains by day 60. The system integrates seamlessly into your existing operations using a simple weekly training schedule. You can run one module per week or accelerate based on your team's capacity. The included onboarding event with Frederick ensures you launch correctly and avoid common implementation pitfalls.
Q: Our managers aren't professional trainers. Can they really facilitate these modules?
A: Absolutely—that's exactly who we designed Solo ProStart™ for. Every module includes detailed facilitator notes, timing guides, preparation checklists, and word-for-word coaching tips. Your managers don't need training backgrounds; they just need to follow the proven framework. Within weeks, they'll be conducting training sessions with the confidence of seasoned professionals.
Q: Can we adapt Solo ProStart™ to match our dealership's unique process?
A: Yes! The 16-module framework teaches universal automotive sales fundamentals, but it's flexible enough to incorporate your store's specific CRM workflows, financing approaches, manufacturer requirements, and brand culture. Many dealerships customize role-play scenarios and add proprietary processes while maintaining the core Solo ProStart™ structure.
Q: What if our team resists role-playing or structured training exercises?
A: Resistance typically stems from unclear expectations and awkward, unstructured practice sessions. Solo ProStart™ eliminates the discomfort by providing proven scenarios, clear objectives, and professional facilitation guides. Once your team experiences better closes, higher gross, and increased confidence, buy-in happens organically. Success breeds enthusiasm.
Q: How is Solo ProStart™ different from manufacturer-provided training?
A: Factory training focuses primarily on product knowledge and brand standards—important, but incomplete. Solo ProStart™ teaches the foundational selling skills that drive revenue regardless of what brand you represent: building trust, conducting effective fact-finding, presenting value, handling objections, trial closing, and creating lifetime customers. It's the critical missing piece that converts product knowledge into consistent sales performance.
Q: What ongoing support comes with our Solo ProStart™ license?
A: Your license includes a live onboarding event with Frederick Edmonson, complete access to all 16 training modules with full facilitator materials, trainer certification resources, and implementation guidance. Group licensing clients receive ongoing coaching sessions and access to program updates. We're committed to your long-term success, not just a one-time transaction.
industries we help
Empowering Every Level of Dealership Operations
At Solo Performance LLC, we understand that true dealership success depends on the performance of every department — not just sales. That’s why our automotive training programs are designed to empower professionals at every level of operation, from frontline sales associates to executive leadership. Our goal is to create alignment between departments, strengthen communication, and improve accountability across your entire dealership. Each program focuses on measurable outcomes such as improved close rates, increased per-vehicle revenue, and stronger customer satisfaction scores. By combining automotive sales training, F&I coaching, and leadership development, we help teams build structure, confidence, and consistency in every process. Whether you’re managing a high-volume dealership or a growing regional group, Solo Performance LLC provides the tools, strategy, and guidance to enhance performance and culture across the board.
Core Sales Training
Build a strong foundation in automotive sales with our essential training programs designed for new and experienced sales professionals.
Core Sales Training
Learn MoreSales ProEdge™ Certification
Learn MoreAutomotive Sales Foundations Bootcamp
Learn MoreObjection Handling & Closing Masterclass
Learn MoreObjection Handling & Value-Building Workshop
Learn MoreProspecting & Appointment Setting Intensive
Learn MoreSales Process Design & Implementation
Learn MoreIgnite Your F&I Potential™
Maximize profitability while maintaining compliance with our specialized finance and insurance training programs.
F&I Training for Dealerships
Learn More3-Day Intensive F&I Training
Learn MoreF&I Compliance & Lender Guidelines Workshop
Learn MoreCash-to-Finance Conversion & Menu Selling
Learn MoreDeal Structuring & Lender Relations Mastery
Learn MoreBack-End Product Penetration Strategies
Learn MoreF&I Presentation & Objection Handling Clinic
Learn MoreLeadership & Management
Develop strong leaders who inspire teams, foster collaboration, and drive measurable results in your dealership.
Leadership & Management Training
Learn MoreSales Manager Essentials & Desking Fundamentals
Learn MoreCoaching & KPI Management
Learn MoreCulture Building & Team Standards Workshop
Learn MorePerformance Diagnosis & Turnaround Playbooks
Learn MoreOnsite & Ongoing Coaching
Get personalized, hands-on coaching at your dealership to address specific challenges and drive immediate improvements.
Onsite & Ongoing Dealership Coaching
Learn MoreIn-Dealership Hands-On Coaching
Learn MoreLive Deal Coaching
Learn MoreMystery Shop & Showroom Experience Audits
Learn MoreBDC & Internet Department Setup
Learn MoreWeekly Virtual Coaching & Role-Play Sessions
Learn MorePersonalized 1:1 Coaching Program
Learn MoreProcess & Operations
Streamline your dealership operations with efficient processes that enhance productivity and customer experience.
Process & Operations Optimization
Learn MoreEnd-to-End Sales Roadmap
Learn MoreFinance Workflow Optimization & Compliance Check
Learn MoreLead Management, CRM Hygiene & Follow-Up Cadence
Learn MoreAppointment-First Showroom Process Design
Learn MoreDelivery, CSI & Retention Process Improvements
Learn MoreHiring & Onboarding
Attract, develop, and retain top talent with our comprehensive recruitment and onboarding solutions.
Hiring & Onboarding Solutions
Learn MoreSales & F&I Talent Recruiting Support
Learn MoreFast-Start Onboarding & Certification Path
Learn MoreNew-Hire Ramp Plan with 30/60/90-Day Milestones
Learn MoreMeasurement & Enablement
Track, analyze, and improve dealership performance with data-driven insights and measurement tools.
Measurement & Enablement Solutions
Learn MoreKPI Dashboard Setup & Performance Reviews
Learn MorePVR/PPU Growth Plan & Product Mix Strategy
Learn MoreCall Review, Script Development & Enablement Playbooks
Learn MoreTraining Certification & Skills Assessments
Learn MoreWorkshops & Events
Join our interactive workshops and events designed to enhance skills and drive immediate results.
Dealership Workshops & Events
Learn MoreSales Kickoff & Monthly Tune-Up Workshops
Learn MoreF&I Foundations Weekend Masterclass
Learn More
Insights and Strategies for Automotive Sales Success
Stay Informed with the Latest Trends, Tips, and Training Techniques from Solo Performance LLC
At Solo Performance LLC, we are committed to providing valuable resources that empower automotive sales professionals. Our blog covers a wide range of topics including sales techniques, leadership development, F&I performance, and dealership growth strategies. Whether you’re looking to refine your sales approach, enhance your finance operations, or build a stronger team, our expert insights and actionable tips are designed to help you achieve measurable results. Stay tuned for regular updates that will keep you ahead of the competition and on the path to success in the ever-evolving automotive industry.
Ready to Transform Your Dealership?
Take the First Step Towards Success with Solo Performance LLC
Solo Performance LLC operates from its headquarters in the heart of Nashville, Tennessee, where innovation meets leadership. Our office serves as the foundation for developing high-impact dealership training solutions, empowering professionals nationwide with structured, results-driven programs that elevate performance, strengthen teams, and set new industry standards.