Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.
Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.

Sales Training for Auto Dealerships in Franklin, TN | Solo Performance LLC

Solo Performance LLC is Franklin’s trusted partner in dealership transformation, delivering results-driven sales, leadership, and F&I training that accelerates measurable growth. Our approach is built from real-world dealership experience, helping teams refine the selling process, elevate accountability, and maximize profitability. Dealerships throughout Williamson County trust us to turn potential into performance—improving closing ratios, enhancing customer satisfaction, and increasing per-vehicle revenue. Solo Performance LLC equips sales professionals and managers with actionable tools to lead confidently, communicate effectively, and execute proven strategies that drive repeatable success. In a competitive Tennessee automotive market, our training bridges the gap between knowledge and performance, giving dealerships the edge they need to outperform the competition while building lasting customer relationships.

At Solo Performance LLC, every program is crafted around the unique needs of Franklin’s dealership community. Through interactive workshops, live coaching sessions, and structured development plans, we help leadership teams create accountability systems that sustain peak performance. Our trainers integrate Tennessee-specific insights into buying behavior, finance trends, and dealership operations to ensure relevance and measurable impact. Whether your focus is sales growth, F&I penetration, or improved retention, our Automotive Sales Training in Franklin TN delivers practical solutions with proven ROI. With an emphasis on data-driven strategies, culture alignment, and goal-oriented leadership mentoring, Solo Performance transforms dealership teams into cohesive, results-oriented units capable of exceeding modern market expectations.

Professional Automotive Dealership Training Services in Franklin, TN

Solo Performance LLC offers a full suite of training programs that target every critical area of dealership success—from foundational sales techniques and communication skills to advanced F&I and management development. Each session combines structured methodology with practical dealership application, ensuring that training time directly converts into performance gains. Our programs help dealerships establish consistent processes, strengthen leadership accountability, and build confidence at every level. Franklin dealerships benefit from our real-world strategies that emphasize relationship-based selling, ethical F&I presentation, and customer-first service—all aimed at building long-term profitability.
Franklin’s rapidly expanding auto market demands dealerships that can adapt quickly to consumer expectations. Solo Performance LLC equips local teams to meet this challenge through specialized dealership training programs that focus on retention, growth, and leadership excellence. Our consultants help dealerships identify operational gaps, design tailored performance plans, and implement training structures that yield measurable improvements. From onboarding new hires to refining management culture, our dealership training in Franklin TN provides the systems and strategies needed to ensure sustainable growth across every department.

Transform Your Dealership Teams Across Tennessee

Solo Performance LLC empowers Franklin dealerships to achieve excellence through hands-on coaching, real-time feedback, and process optimization. Our programs focus on accountability systems, leadership clarity, and continuous skill improvement—ensuring that your team remains motivated and aligned. We offer in-person and virtual training experiences that make professional development accessible and effective for every department. Franklin’s dealerships benefit from practical frameworks designed to strengthen sales conversions, elevate customer engagement, and drive consistent results across Tennessee.

Our measurable impact speaks for itself—higher F&I profits, improved customer satisfaction, better communication, and stronger employee retention. Solo Performance LLC’s coaching philosophy centers on transparency, structure, and measurable growth. We translate data into daily habits, helping dealerships monitor performance through KPIs and structured reviews. By combining leadership mentoring with team-level accountability, we ensure that every role—from the sales floor to the finance office—operates with clarity and purpose. The outcome is a dealership culture that grows stronger, smarter, and more profitable every quarter.

Empowering Every Level of Dealership Operations

Solo Performance LLC supports every department of your dealership, cultivating leadership and accountability from the inside out. Our customized frameworks are designed to develop sales consultants, service professionals, finance managers, and senior executives with the same focus—measurable performance improvement. We provide leadership tools that help teams communicate better, resolve challenges faster, and maintain consistent standards of excellence. Franklin dealerships that invest in our training see long-term benefits including reduced turnover, enhanced collaboration, and a culture built on shared results.

Adaptability is at the heart of every Solo Performance LLC program. We adjust our approach to suit both independent dealerships and large auto groups, ensuring continuity of standards across all locations. Our training extends beyond the classroom into day-to-day dealership operations, reinforcing performance through hands-on practice and feedback loops. By blending culture transformation with operational optimization, we empower Franklin dealerships to sustain excellence in every customer interaction and business decision.

Comprehensive Dealership Training Programs

Solo Performance LLC’s range of dealership training programs covers every facet of performance: Sales Process Mastery, Leadership Development, F&I Coaching, BDC Optimization, and Process Improvement. Each course is designed to strengthen operational alignment, improve customer experience, and increase overall profitability. We help Franklin dealerships adopt structured, repeatable processes that reduce inefficiency and enhance both sales and service performance. Every Solo Performance LLC program delivers measurable results—higher closing percentages, improved PVR, and stronger leadership consistency. Our team collaborates directly with dealership management to identify challenges and implement tailored strategies that fit the Franklin market. By focusing on accountability, communication, and continuous growth, we turn training into transformation. Franklin dealerships that partner with us gain not just a service provider but a committed ally in long-term operational success.

Your Local Partner for Dealership Sales Training in Franklin, TN

Solo Performance LLC proudly serves the Franklin community and the greater Nashville area, providing dealerships with advanced training that fosters growth, leadership, and measurable performance. Our programs reflect the dynamics of Tennessee’s competitive automotive market and are customized to help local teams build stronger relationships, close more deals, and improve profitability. With a proven record of dealership transformation, we’re the preferred training partner for forward-thinking automotive groups in Middle Tennessee.

Dealerships in Franklin TN ready to elevate their performance can rely on Solo Performance LLC for real-world training that delivers lasting results. Whether your focus is team accountability, process efficiency, or leadership development, our experts are here to help you reach measurable growth milestones. Contact us today to schedule a personalized consultation and learn how Solo Performance LLC can turn your dealership’s potential into a proven competitive advantage across Tennessee.
Sales Training for Auto Dealerships in Franklin, TN | Solo Performance LLC

Sales Training for Auto Dealerships in Franklin, TN | Solo Performance LLC

Solo Performance LLC provides strategic, results-driven automotive sales training for dealerships across Franklin, Tennessee, and surrounding areas like Brentwood, Nashville, and Spring Hill. Our dealership-focused programs are designed to enhance sales effectiveness, boost gross profit, and improve customer satisfaction through actionable, data-backed coaching. Each training engagement begins with an in-depth analysis of your current processes, then evolves into a structured plan featuring live workshops, one-on-one coaching, and consistent performance reviews.

Whether your dealership operates as a large franchise group or an independent store, we create customized programs that strengthen sales habits, increase appointment conversion rates, and empower leadership to sustain growth. With Solo Performance LLC, your Franklin sales team gains not only skills—but a repeatable, accountable process that turns every lead into a long-term customer.

Which dealerships in Franklin, TN benefit from Solo Performance training?

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Our training is ideal for all types of dealerships in Franklin—whether you manage a new car franchise, pre-owned store, or luxury automotive group. We work with multi-location dealer groups, independent retailers, and local family-owned stores. Each program is customized to meet your unique goals, market conditions, and team structure. Solo Performance LLC focuses on improving the core metrics that matter most to your Franklin dealership: appointment show rates, closing ratios, front/back gross, and F&I conversions.

What’s included in your Franklin dealership sales training program?

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Our comprehensive sales training program for Franklin dealerships includes modules on lead management, appointment setting, meet-and-greet techniques, value presentation, objection handling, negotiation, and delivery excellence. We also provide leadership development for management teams to reinforce accountability, improve communication, and build sustainable performance cultures. Each session combines real-world dealership experience with process-driven systems to ensure your team delivers consistent, measurable results across all departments.

Do you provide on-site and virtual dealership training in Franklin?

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Yes. Solo Performance LLC offers on-site, virtual, and hybrid training solutions for dealerships in Franklin and Middle Tennessee. Our on-site programs deliver live in-deal coaching, role-play workshops, and team alignment sessions. Virtual training, conducted via Zoom, provides ongoing support through skill refreshers, KPI tracking, and leadership accountability meetings. Many Franklin dealerships choose our hybrid option for maximum flexibility and sustained performance improvement throughout the year.

How does Solo Performance LLC measure success for Franklin dealerships?

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We track dealership progress using a mix of quantitative and qualitative KPIs. These include closing percentage, appointment set/kept ratios, average PVR/PPU, F&I product penetration, and CSI improvements. We also evaluate team engagement, leadership communication, and process consistency to ensure lasting impact. Our data dashboards provide Franklin dealerships with complete visibility into performance, allowing management to identify trends, reinforce strengths, and address opportunities with precision.

How can dealerships in Franklin schedule training with Solo Performance LLC?

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Dealerships in Franklin, TN, can contact Solo Performance LLC at info@soloperformancellc.com or call +1 (269) 270-6042. We’ll discuss your dealership’s current goals, challenges, and KPIs before developing a customized training plan. Our team will then outline your program structure, scheduling options, and measurable milestones to ensure success. Whether you’re seeking immediate sales growth or long-term cultural transformation, Solo Performance LLC provides Franklin dealerships with proven systems that elevate every department’s performance.
industries we help

Empowering Every Level of Dealership Operations

At Solo Performance LLC, we understand that true dealership success depends on the performance of every department — not just sales. That’s why our automotive training programs are designed to empower professionals at every level of operation, from frontline sales associates to executive leadership. Our goal is to create alignment between departments, strengthen communication, and improve accountability across your entire dealership. Each program focuses on measurable outcomes such as improved close rates, increased per-vehicle revenue, and stronger customer satisfaction scores. By combining automotive sales training, F&I coaching, and leadership development, we help teams build structure, confidence, and consistency in every process. Whether you’re managing a high-volume dealership or a growing regional group, Solo Performance LLC provides the tools, strategy, and guidance to enhance performance and culture across the board.

Solo Performance LLC - Services

Core Sales Training

Build a strong foundation in automotive sales with our essential training programs designed for new and experienced sales professionals.

Core Sales Training

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Sales ProEdge™ Certification

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Automotive Sales Foundations Bootcamp

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Objection Handling & Closing Masterclass

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Objection Handling & Value-Building Workshop

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Prospecting & Appointment Setting Intensive

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Sales Process Design & Implementation

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Ignite Your F&I Potential™

Maximize profitability while maintaining compliance with our specialized finance and insurance training programs.

F&I Training for Dealerships

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3-Day Intensive F&I Training

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F&I Compliance & Lender Guidelines Workshop

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Cash-to-Finance Conversion & Menu Selling

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Deal Structuring & Lender Relations Mastery

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Back-End Product Penetration Strategies

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F&I Presentation & Objection Handling Clinic

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Leadership & Management

Develop strong leaders who inspire teams, foster collaboration, and drive measurable results in your dealership.

Leadership & Management Training

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Sales Manager Essentials & Desking Fundamentals

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Coaching & KPI Management

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Culture Building & Team Standards Workshop

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Performance Diagnosis & Turnaround Playbooks

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Onsite & Ongoing Coaching

Get personalized, hands-on coaching at your dealership to address specific challenges and drive immediate improvements.

Onsite & Ongoing Dealership Coaching

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In-Dealership Hands-On Coaching

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Live Deal Coaching

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Mystery Shop & Showroom Experience Audits

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BDC & Internet Department Setup

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Weekly Virtual Coaching & Role-Play Sessions

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Personalized 1:1 Coaching Program

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Process & Operations

Streamline your dealership operations with efficient processes that enhance productivity and customer experience.

Process & Operations Optimization

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End-to-End Sales Roadmap

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Finance Workflow Optimization & Compliance Check

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Lead Management, CRM Hygiene & Follow-Up Cadence

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Appointment-First Showroom Process Design

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Delivery, CSI & Retention Process Improvements

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Hiring & Onboarding

Attract, develop, and retain top talent with our comprehensive recruitment and onboarding solutions.

Hiring & Onboarding Solutions

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Sales & F&I Talent Recruiting Support

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Fast-Start Onboarding & Certification Path

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New-Hire Ramp Plan with 30/60/90-Day Milestones

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Measurement & Enablement

Track, analyze, and improve dealership performance with data-driven insights and measurement tools.

Measurement & Enablement Solutions

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KPI Dashboard Setup & Performance Reviews

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PVR/PPU Growth Plan & Product Mix Strategy

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Call Review, Script Development & Enablement Playbooks

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Training Certification & Skills Assessments

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Workshops & Events

Join our interactive workshops and events designed to enhance skills and drive immediate results.

Dealership Workshops & Events

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Sales Kickoff & Monthly Tune-Up Workshops

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F&I Foundations Weekend Masterclass

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Onboarding Process for Solo Performance LLC

Solo Performance LLC - Automotive Sales & F&I Training

Solo Performance LLC specializes in automotive sales and F&I training, founded by Frederick Edmonson with deep industry experience. We help dealerships overcome challenges like ineffective leadership and poor team performance through tailored, results-driven programs.
Our customized solutions include sales training, leadership development, and performance coaching designed to transform dealership teams into high-performing units. We deliver measurable growth through expert guidance and collaborative partnerships focused on tangible results.
Insights and Strategies for Automotive Sales Success

Stay Informed with the Latest Trends, Tips, and Training Techniques from Solo Performance LLC

At Solo Performance LLC, we are committed to providing valuable resources that empower automotive sales professionals. Our blog covers a wide range of topics including sales techniques, leadership development, F&I performance, and dealership growth strategies. Whether you’re looking to refine your sales approach, enhance your finance operations, or build a stronger team, our expert insights and actionable tips are designed to help you achieve measurable results. Stay tuned for regular updates that will keep you ahead of the competition and on the path to success in the ever-evolving automotive industry.

Solo Performance LLC operates from its headquarters in the heart of Nashville, Tennessee, where innovation meets leadership. Our office serves as the foundation for developing high-impact dealership training solutions, empowering professionals nationwide with structured, results-driven programs that elevate performance, strengthen teams, and set new industry standards.

Address Business
159 4th Ave N, Suite 100 #11, Nashville, Tennessee 37219, United States
Contact with us
Call Consulting: 269 270-6042
Working time
Monday – Sunday: 9:00 AM – 5:00 PM Public Holidays: Closed