Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.
Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.

Professional Automotive Dealership Training Services

At Solo Performance LLC, we believe every dealership deserves a team that performs with confidence, integrity, and measurable consistency. Our mission is to raise the standard of automotive sales and finance training by providing structured, results-driven programs built from real dealership experience. Whether your goal is to strengthen sales performance, optimize F&I operations, or develop effective leaders, our training is designed to drive lasting improvement.

We don’t deliver generic sessions — we create transformation. Each program is tailored to your dealership’s needs, blending real-world coaching with proven performance strategies. With Solo Performance LLC, you gain a trusted partner who focuses on accountability, leadership, and skill mastery. The result is simple: stronger people, stronger teams, and stronger dealerships.
Real-World Training
Our sessions are built on actual dealership experience, ensuring that every lesson connects directly to daily performance.
Sales Growth Strategy
We help your team master sales fundamentals, refine communication, and close deals confidently and consistently.
Leadership Coaching
Empower managers with tools to motivate, guide, and inspire high-performing teams built on trust and accountability.
F&I Mastery
Enhance profitability and compliance with structured finance and insurance training that drives real results.
Team Accountability
We establish systems that promote ownership, track progress, and sustain long-term performance improvements.
Continuous Improvement
Our training doesn’t end in the classroom — we create habits that build momentum and elevate dealership culture.
industries we help

Empowering Every Level of Dealership Operations

At Solo Performance LLC, we understand that true dealership success depends on the performance of every department — not just sales. That’s why our automotive training programs are designed to empower professionals at every level of operation, from frontline sales associates to executive leadership. Our goal is to create alignment between departments, strengthen communication, and improve accountability across your entire dealership. Each program focuses on measurable outcomes such as improved close rates, increased per-vehicle revenue, and stronger customer satisfaction scores. By combining automotive sales training, F&I coaching, and leadership development, we help teams build structure, confidence, and consistency in every process. Whether you’re managing a high-volume dealership or a growing regional group, Solo Performance LLC provides the tools, strategy, and guidance to enhance performance and culture across the board.

Solo Performance LLC - Services

Essential Automotive Sales Training for Dealership Teams

Build a strong foundation in automotive sales with our essential training programs designed for new and experienced sales professionals.

Core Sales Training

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Sales ProEdge™ Certification

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Automotive Sales Foundations Bootcamp

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Objection Handling & Closing Masterclass

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Objection Handling & Value-Building Workshop

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Prospecting & Appointment Setting Intensive

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Sales Process Design & Implementation

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Ignite Your F&I Potential™

Maximize profitability while maintaining compliance with our specialized finance and insurance training programs.

F&I Training for Dealerships

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3-Day Intensive F&I Training

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F&I Compliance & Lender Guidelines Workshop

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Cash-to-Finance Conversion & Menu Selling

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Deal Structuring & Lender Relations Mastery

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Back-End Product Penetration Strategies

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F&I Presentation & Objection Handling Clinic

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Leadership & Management

Develop strong leaders who inspire teams, foster collaboration, and drive measurable results in your dealership.

Leadership & Management Training

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Sales Manager Essentials & Desking Fundamentals

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Coaching & KPI Management

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Culture Building & Team Standards Workshop

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Performance Diagnosis & Turnaround Playbooks

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Onsite & Ongoing Coaching

Get personalized, hands-on coaching at your dealership to address specific challenges and drive immediate improvements.

Onsite & Ongoing Dealership Coaching

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In-Dealership Hands-On Coaching

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Live Deal Coaching

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Mystery Shop & Showroom Experience Audits

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BDC & Internet Department Setup

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Weekly Virtual Coaching & Role-Play Sessions

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Personalized 1:1 Coaching Program

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Process & Operations

Streamline your dealership operations with efficient processes that enhance productivity and customer experience.

Process & Operations Optimization

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End-to-End Sales Roadmap

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Finance Workflow Optimization & Compliance Check

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Lead Management, CRM Hygiene & Follow-Up Cadence

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Appointment-First Showroom Process Design

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Delivery, CSI & Retention Process Improvements

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Hiring & Onboarding

Attract, develop, and retain top talent with our comprehensive recruitment and onboarding solutions.

Hiring & Onboarding Solutions

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Sales & F&I Talent Recruiting Support

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Fast-Start Onboarding & Certification Path

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New-Hire Ramp Plan with 30/60/90-Day Milestones

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Measurement & Enablement

Track, analyze, and improve dealership performance with data-driven insights and measurement tools.

Measurement & Enablement Solutions

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KPI Dashboard Setup & Performance Reviews

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PVR/PPU Growth Plan & Product Mix Strategy

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Call Review, Script Development & Enablement Playbooks

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Training Certification & Skills Assessments

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Workshops & Events

Join our interactive workshops and events designed to enhance skills and drive immediate results.

Dealership Workshops & Events

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Sales Kickoff & Monthly Tune-Up Workshops

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F&I Foundations Weekend Masterclass

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Man smiling with arms crossed, wearing a white polo shirt with Solo Performance LLC logo, standing in front of glass doors, representing training and consulting services for auto dealerships.
Meet the Founder Behind the Mission

Frederick Edmonson — Raising the Standard of Dealership Training

With decades of real-world automotive experience, Frederick Edmonson built Solo Performance LLC with a single goal — to help dealerships unlock their full potential. Having worked in sales, finance, and leadership roles, Frederick understands what it takes to perform at the highest level. His unique blend of discipline, structure, and human-centered leadership inspires teams to exceed expectations and build a culture of performance and integrity.

Get in Touch with Solo Performance LLC .

Your dealership’s growth starts with a conversation. Whether you’re looking to train a new sales team, strengthen your F&I department, or enhance leadership performance, Solo Performance LLC provides the expertise to make it happen. We’ll help you identify opportunities, customize a training strategy, and implement the tools your team needs to succeed — all with measurable outcomes you can see in your bottom line.
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Expert Guidance

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Insights and Strategies for Automotive Sales Success

Stay Informed with the Latest Trends, Tips, and Training Techniques from Solo Performance LLC

At Solo Performance LLC, we are committed to providing valuable resources that empower automotive sales professionals. Our blog covers a wide range of topics including sales techniques, leadership development, F&I performance, and dealership growth strategies. Whether you’re looking to refine your sales approach, enhance your finance operations, or build a stronger team, our expert insights and actionable tips are designed to help you achieve measurable results. Stay tuned for regular updates that will keep you ahead of the competition and on the path to success in the ever-evolving automotive industry.

Solo Performance LLC operates from its headquarters in the heart of Nashville, Tennessee, where innovation meets leadership. Our office serves as the foundation for developing high-impact dealership training solutions, empowering professionals nationwide with structured, results-driven programs that elevate performance, strengthen teams, and set new industry standards.

Address Business
159 4th Ave N, Suite 100 #11, Nashville, Tennessee 37219, United States
Contact with us
Call Consulting: 269 270-6042
Working time
Monday – Sunday: 9:00 AM – 5:00 PM Public Holidays: Closed